About Us
Finding Inspiration in Every Turn
Meet the team
Meet our passionate team:
A hearty welcome from Darrell and Jenny, a husband and wife team of entrepreneurs from South Africa that love our brand and our customers.
We continuously scan the market place for new product ideas to ensure that we service the growing needs of our clients.
As a BSc Chemist Darrell Lush is our Technical Director responsible for the development of all of our in-house formulations.
Jennifer Demmer Lush is our Sales and Marketing Director responsible for business growth and development.
Factory Manager South Africa
Masande Tyulu is responsible for all operations in the Benoni Office


The story of Alaskan Snow Manufacturing does not begin in a factory.
It begins thousands of miles away, surrounded by glaciers, mountains, and endless white landscapes on a journey through Alaska.
The beauty and stillness of that experience left a lasting impression — and the name Alaskan Snow was born.
What clients see today as a successful manufacturing business was built through reinvention, resilience, and decades of experience across multiple industries.
Starting with Education and development
Before Alaskan Snow became our primary focus, our business interests were deeply rooted in training and skills development within the food manufacturing sector. We worked extensively in education and industry training, helping develop knowledge and expertise within manufacturing environments across Southern Africa.
Our time in aviation
At the same time, we ventured into aviation, operating a charter airline that transported cargo throughout Africa. Aviation taught us precision, logistics, problem-solving, and the ability to operate in demanding and unpredictable conditions. Running aircraft across the African continent required adaptability, discipline, and a deep understanding of complex operations.
But industries change.
Government policy shifts placed enormous pressure on Private Training Providers across South Africa, forcing many businesses in the sector to close. The aviation industry also became increasingly difficult, with rising operational costs and constant unpredictability making it impossible to continue sustainably.
Reinventing ourselves
Like many businesses facing major disruption, we had a choice: stand still or reinvent ourselves.
What remained was a very small ice cream business — modest at the time, but full of potential.
We chose to build.
Drawing on our experience in manufacturing, operations, logistics, technical training, and business development, we transformed that small operation into what is now one of Africa’s leading suppliers in the industry.
Every challenge along the way contributed to who we are today:
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Training taught us systems and technical expertise.
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Aviation taught us discipline, logistics, and resilience.
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Manufacturing taught us scalability and innovation.
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Africa taught us adaptability.
Alaskan Snow is more than a brand name.
It represents the journey of building something sustainable through changing industries, economic uncertainty, and constant evolution.
Launch into USA
Today, we are entering an exciting new chapter with the launch of Alaskan Snow into the United States market — a major milestone in our journey.
This expansion is not simply about entering a new territory. It is the result of years of experience gained across industries, countries, and challenges. Everything we have learned — from manufacturing and logistics to customer service, product development, and operating in complex environments — has shaped the business we are today.
Launching into the USA represents confidence in our products, our systems, and our ability to compete on a global stage.
While our roots remain proudly African, our vision has always been bigger. We believe African businesses can innovate, manufacture, and supply at world-class standards, and we are proud to carry that belief into international markets.
Our transformation journey
Our story is ultimately one of transformation — proof that experience gained across very different industries can come together to create something exceptional.
